Public Voice – Market Research


The Challenge

Councils wanted to find a better way of getting feedback and interacting with its citizens. PublicVoice wanted to develop Citizens’ Panel, a community-wide sample of people, to survey on key local government issues for the Palmerston North city council. This service would enable government and public institutions to ‘listen to the silent majority’ and ensure effective engagement and consultation. Their aim was to provide feedback that would return results over and above that which traditional community surveys and consultation methods PublicVoice needed to survey a very large number of the people in the Palmerston North area to put together a broad and well represented sample of the community.

Who Are They

PublicVoice are a market research firm who works with local and central government agencies and industry bodies, to get them talking to customers, citizens and stakeholders. PublicVoice collects data and feedback on key issues via surveys and various specifically designed online platforms and applications, that are both time efficient and cost effective.
An introduction through a mutual client, Palmerston North City Council, gave PublicVoice the confidence to engage the expertise and services of One4All, and get the ball rolling on their exciting and unique project.

The Solution

Specialising in outbound calls for lead generation and market research, One4All’s role was to first work with Public Voice to define the calling areas and associated numbers. They tailored a database to capture the specific information that PublicVoice wished to record and gained agreement from callers to participate in the online research at regular intervals. One4All worked to specify demographics, (age, gender, location) and then provided the results back to PublicVoice in an agreed format that was used to complete the project. One4All ‘s founder and CEO Anne Murrow was excited to work partner with PublicVoice on what she says is a “fantastic concept that gives the Councils real opportunity to engage in a timely manner with their residents and enables them to use residents as an effective part of their decision making”. Jared Bothwell, managing director commented that throughout the project, the staff at One4All were accommodating, easy to deal with and straight forward in their approach. Because of the success of this initial project, the partnership continues, with PublicVoice calling on One4All’s expertise on a number of similar projects for Local Government.